When you’re calling your next meeting, don’t forget to invite a team member who’s often left out: Data. Managers across industries are learning that data is the empty seat at the table when meetings go off track and decisions are difficult.
Customers always want more. but most customers are also reasonable. they adjust their expectations based on what they see as the limitations of your business model. one thing to watch for is a shift is those perceptions of the limitations on your business.
A lot of people think customer centricity is largely a philosophy and commitment thing, but once you cross that hurdle, there are still a lot of factors that stop companies from fulfilling on good intentions.
While it’s true that a business is the product of a lot of small actions done correctly and regularly, there has always been another part of the equation. That part has been the macro elements of any given business that represent the biggest areas of strength, momentum and competitiveness.