Customer centricity is redefining what it means to be an agile business. Competitive advantage is all that matters in the end -- and that comes from being agile in ways that the customer sees and benefits from.
We're past the days where customer centricity was a new concept and a decent effort was enough to create business advantage. Now it's a point of competition and the real winners are the companies that are setting the bar higher.
It's up to each organization to decide where it wants to put the focus of its customer centricity efforts. The only thing that is certain is that the bar keeps rising for truly earning that distinction.
Business is not what it used to be. Shifting technology and power shift towards customers are all creating a higher demand environment. How a company reacts determines whether its at threat or an opportunity.
When you’re calling your next meeting, don’t forget to invite a team member who’s often left out: Data. Managers across industries are learning that data is the empty seat at the table when meetings go off track and decisions are difficult.