We're looking forward to bringing you more innovative partners and the latest from Salesforce itself as well as sharing the latest thinking around how businesses can evolve into being the 'Customer Company'
Generations are worlds apart with Gen Y being a completely different buying ‘animal’ than Baby Boomers. Technology is transforming marketing and sales and rendering old style campaigns less effective and efficient.
Maybe it’s the result of the recent economic turbulence or just a general shift in the marketplace, but companies are focusing more and more on retaining and growing their existing customer relationships — rather than than the traditional bias towards new customers.
Low margin business are best served by being the most innovative and running a forward thinking way. Particularly because they can ill afford the high sales costs associated with high customer turnover.
The greatest customer centric businesses are not built in reaction to external pressures. What drives them is a genuine belief among leadership that customer centric business models offer the best growth opportunities and competitive advantages.
There’s a lot that happens around building a great product or service. That is also great fodder for brand building content — what inspired the innovation effort or what big customer pain you’re trying to solve or the exceptional value provided.