Innovation  |  Competition  |  Brand Power  |  Promoter Customers  |  Agile Business  |  Momentum  |  Aligned Team  |  Leadership  |  Customer Centricity
Loyalty IP Newsdesk Loyalty Vendors

Affinion Loyalty Group Simplifies Behavior Based Rewards Delivery

Putting another tactical business tool in the hands of its clients, Affinion Group turns rewards into an adaptable response tool to address both positive and negative customers situations.  Giving clients more control over behaviour and situation based criteria for delivering rewards, the new MotivEngine enhanced version of its Customer Centric Incentives Delivery Platform empowers brands in two areas:

1. Rapidly rewarding exceptional and unexpected customer behaviours such as referrals, high volume purchases or providing exceptionally valuable feedback.

2. Quickly addressing negative experiences by customers with an unexpected and unique set of rewards that send the right message and put the relationship on the path to repair and recovery.

Typically, rewards are considered important but not particularly agile tools for addressing sudden business situations but Affinion Group 'turbo-charges' rewards programs with new agile capabilities.


Oct 3, 2012 | Original Link
shares
LATEST ARTICLES exclusive

Are You Using These 5 Approaches to Greater Business Agility?

3 Ways to Innovate the Customer Support Side of Your Business

Going From Good to Great on Customer Centricity: 4 Ways Companies are Creating Real Advantage

Using Customer Centric Strategies to Build Business Momentum


MORE ARTICLES

EXPLORE MORE
Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

theEdit NEWSLETTER latest issues
LATEST ARTICLES strategy, insights, examples
Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

Connect to Customer Excellence Magazine
 
Different social platforms ...
varied experiences.

Get a wide perspective on
Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC
LATEST OPINIONS from our editors

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

  © 2010-2017 Ideal Path. All rights reserved.