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Affinion Loyalty Group Simplifies Behavior Based Rewards Delivery

Putting another tactical business tool in the hands of its clients, Affinion Group turns rewards into an adaptable response tool to address both positive and negative customers situations.  Giving clients more control over behaviour and situation based criteria for delivering rewards, the new MotivEngine enhanced version of its Customer Centric Incentives Delivery Platform empowers brands in two areas:

1. Rapidly rewarding exceptional and unexpected customer behaviours such as referrals, high volume purchases or providing exceptionally valuable feedback.

2. Quickly addressing negative experiences by customers with an unexpected and unique set of rewards that send the right message and put the relationship on the path to repair and recovery.

Typically, rewards are considered important but not particularly agile tools for addressing sudden business situations but Affinion Group 'turbo-charges' rewards programs with new agile capabilities.

Oct 3, 2012 | Original Link

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