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Opinion CX on Social

Gamification: The Great Finisher

Every program that a business runs purports to have a core set of goals. The truth is though, many if not most programs don’t hold on to their laser focus on those goals right to the end. We’ve seen numerous examples across industries of programs that slowly crumble into a ‘going through the motions’ state that serves only as a check mark (“sure, we have that program”).

In sharp contrast, this week’s IBM Connect conference is taking a strong approach to ensuring the core goals of its collaboration conferences get met.

Bunchball is bringing its Nitro platform to the conference, creating leaderboards around participants activities at the conference.

The Great Finisher: Gamification

What this comes down to is gamification’s role as the ‘great finisher’ in the sport that is corporate programs. It’s easy to tell when a company is really serious about the goals underlying a program. One of the key markers is gamification.

Using well aligned gamification, the manager of any program or event can ensure that the key goals of the effort remain front and center. The level of emotion and engagement is key driving factor for ensuring that those goals get met.

So question for any program owner to ask themself is this: if you’re really committed to the goals of your program, have you gamified it? If not, why not?

Gamification has an amazing ability to to help avoid the decay of purpose that plagues most programs. The reason it works is the targeting of the key factors in why programs succeed (or fail). Those include: engagement and alignment of all levels of players and a steady and continuous execution of the program over the planned time frame.

Most programs are not badly designed, rather they are under-powered — something that gamification can deliver quickly and cost effectively.

Jan 27, 2014 | Original Link

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