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4 Ways that Gamification Impacts Core Areas of Businesses

Gamification is a much talked about new business tool but how does it deliver real business impact?

Here are 4 ways that gamification can deliver impact in key business areas -- ones that companies grapple with every day:

1. Driving Employee Skills Development

Creating a highly motivating and rewarding environment that makes it easy for employees to develop the skills needed to be successful in their jobs is a key goal of modern HR departments. Individualized employee work environments that tap into the specific motivations of an employee and uses gamification to target them is an innovative new tool for businesses.

Verint, as the leader in Actionable Intelligence, brings together a suite of tools that make it easier for companies to understand and engage their customers. A big part of that effort is better trained and motivated employees which Verint brings keys tools to help engage including Verint Gamification -- the solution for gamifying employee skills development programs.

2. Driving participation in communities to increase effectiveness and resolutions times

Building communities for a company is one thing, but driving their effectiveness is the other key. Like any situation, where effort is required by individuals, rewards and recognition play a big role. It doesn't matter if it's customers, partners or internal team members. Gamification is a powerful tool for creating motivation in the right direction in highly collaborative environment.

Get Satisfaction ups its leadership in the corporate communities space. Its new gamification module recognizes and rewards community members for desired actions in a community -- such as answering a question, sharing a best practice, suggesting an idea, or writing a product or service review. With this new option, companies can track members' contributions, award badges to active individuals, and showcase the most prolific contributors, making it easy for companies to identify their greatest advocates and cultivate those relationships.

3. Target Specific Weaknesses in the Buyers Journey

One of the most important stages of any customer journey follows contact being established. The quality of engagement, interaction and communication are all key factors in moving a contact to a true opporutunity. Gamification has been demonstrated to play a big role at that stage of new customer sales cycles. It also helps ensure ROI for big investments like sales related travel or organizing conferences or events.

The SCANVenger Hunt and SCANTrivia platforms provide engagement through gamification, lead retrieval and event apps. Whether you have a conference, trade show or destination driven event our high-tech QR code scavenger hunts, lead retrieval and game components can provide quantifiable value.

4. Creating Business Momentum by Leveraging Gamification for Real Time Rewards

So much of what companies spend money on is behavior change -- both before and after the sales process. A big part is the timing and emotion level associated with rewards and recognition. Gamification of key behavior challenges allows real time capabilities to be brought into the picture -- creating that most optimal connection between behavior and rewards.

LoyaltyMatch delivers a cloud based loyalty and gamfication platform which helps drive customer value. Its tools are particularly useful in generating greater leverage during events -- where top attendee behavior can driven the overall success and ROI of an event.

Any Doubt About the Potential Impact of Gamification on Core Business Challenges?

Vendors are constantly innovating new ways to leverage gamification into their solutions. When a tool can impact areas as different as employee training, community participation, the buyers journey and real-time rewarding of behavior change, then it's clearly here to stay. There's more to come as gamification gains a foothold in more areas of customer centric programs.

Apr 27, 2015  

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