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Article VOC Impact

Why Data Is a Key Team Member at Meetings

When you’re calling your next meeting, don’t forget to invite a team member who’s often left out: Data.   Managers across industries are learning that data is the empty seat at the table when meetings go off track and decisions are difficult.

Faster Decisions, More Alignment
Think for a minute about your last 3 important meetings.  What was the biggest obstacle to alignment and quick decision making? More likely than not, it’s different perceptions driving the decisions of each team member.  The only way to shift perceptions is via objective data driven insights.   Businesses that become more data driven tend to have more aligned teams and accelerate because of strong collective decision making. 
Your Competitors are Doing It
Most of the meetings you hold are significantly impacted by your competitive environment.  The question that needs to be answered first is this: are you doing everything that your competitors are?  In this era of big data, it’s almost a certainty that most of your competitors are using data as a tool to drive their businesses forward.  So to win, your company has to as well.
The End of Your Data Roadmap is Your Meetings
If you’re like most companies, you’ve got some data gathering and analysis programs running. Maybe it’s customer surveys or analytics on your website.  Whatever data you’re gathering, it’s ROI lies in one place — your team actioning it.  Getting your data into your meetings is the main path to impacting your business results.
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