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vendor Loyalty Industry

American Directions Group

American Directions Group is the premier provider of unified outreach services to the private and public sectors specializing in Market Research and customer satisfaction survey. Their Survey Research Group was started in 1987, and is one of the largest data collection firms operating exclusively in the USA with leader in telephone and web interviewing.

Country: USA

Feedback-Survey Platform: Online, Voice
Services: Customer Satisfaction Surveys, Reporting & Analysis
Click to visit the American Directions Group Website
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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

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Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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