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vendor Loyalty Industry

Advantage Research

Advantage Research is a consulting business specializing in market research. They help clients link their products, services, and advertising to the actual needs of the marketplace with insights from online customer satisfaction surveys and focus groups. Advantage Research clarifies problems, investigates changes and reduces uncertainty with actionable marketing intelligence.

Country: USA

Feedback-Survey Platform: Online
Services: Customer Satisfaction Surveys
Click to visit the Advantage Research Website
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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

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Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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