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vendor Loyalty Industry

Aba Research

Aba Research is a UK based research company which provides mystery shopping service and customer satisfaction research. Aba Research inspires change by striking the perfect balance between compelling evidence and revealing insight mixing robust analysis with intuitive thinking.



Country: UK

Services: Mystery Shopping Services,Customer Satisfaction Research
Click to visit the Aba Research Website
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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

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Loyalty | CX | Rewards | Mobile | Gamification | Omnichannel | VOC

Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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