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vendor Loyalty Industry

Aurora Market Research

Aurora Market Research a full service market research agency with an in-house online consumer panel of over 95,000 UK adults. They conduct a wide range of consumer, business to business and employee surveys for major UK and International clients.



Country: UK

Feedback-Survey Platform: Online
Services: Customer Feedback Systems,Customer Satisfaction Surveys
Click to visit the Aurora Market Research Website
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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

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Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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