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vendor Loyalty Industry

Alliance Data

Alliance Data partners with its clients to develop unique insight into consumer behavior. They deploy a tested lifecycle marketing cadence to ensure that your marketing resources are focused on building deeper, more profitable customer relationships. They use insight to create and manage customized solutions that change consumer behavior and enable clients to build stronger, mutually-beneficial relationships with their customers.



Country: USA

Services: Consumer Insights Research,Customer Loyalty Programs
Click to visit the Alliance Data Website
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Article CX Strategy

It's impossible for companies to focus on the 'easy' market segments (ie. non millenials) and get comfortable with a less than competitive product or service offering. 

Article CX on Social

The price is very high for falling behind when there’s an evolution going on — it can be extraordinarily bad for your brand.

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Achieving customer satisfaction has never been more complicated -- with so many generations of customers (Boomers and Gen X, Y and Z).  Throw in a multitude of communications platforms and the problem gets even more complex.

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