theEdit Newsletter Issues  |  Customer Experience  |  Voice of the Customer  |  Customer Loyalty
Article customer centricity
Article data driven biz

First in our series of real example articles highlighting how brands are failing big by inconsistent effort around customer experience.

Opinion CX Strategy

It doesn’t matter whether you’re selling software, clothes or a car. It all comes down to the buyer’s journey.

Usually, too much focus goes on simply designing a set of questions that will generate high response rates.

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